The Wave Group


The Wave Group is a leading business conglomerate that has expanded across the manufacturing, real estate, education, sports and entertainment industries.

Fan Factory was commissioned to maximise lead generation at minimal cost for their real estate branch, whilst driving awareness and increasing brand reach amongst potential investors.  FanFactory was also tasked with creating and building a brand new online community.

From complete online strategy to execution and delivery, FanFactory managed all the digital assets of Wave Infratech and its subsidiaries to drive conversions to sales through fan engagement and advertising strategies.

Notable Results

FanFactory decreased the cost per Marketing Qualified Lead by 80%.

FanFactory also increased Wave Infratech's search ranking to #1 for top related keywords.

Within 5 months,  FanFactory had grown a new online fan base to 22,000 users, receiving a brand reach of 1.5M each month.